Jan 24, 2024

Meet Jack Liu, ProCARE’s Founder & CEO



Get to know Jack Liu, ProCARE’s Founder & CEO!

Driven by his entrepreneurial spirit, Jack established ProCARE with the aim of enhancing and enriching the workplace experience for providers and administrators alike. In founding ProCARE, Jack aspires to create an environment that goes beyond the ordinary, fostering a culture of excellence and fulfillment.

Discover Jacks insights into the CARE Culture, uncover what he finds fulfilling about his role at ProCARE, and explore the sources of inspiration that drive his professional journey.

How would you describe the CARE Culture, and why is it important for healthcare leaders to implement within their organizations?

The CARE Culture is ingrained in our identity, not just in our name. We founded this company with the belief that we could elevate and enrich the workplace experience for both providers and administrators. Central to the CARE Culture is the cultivation of empathy and a dedicated focus on the happiness and well-being of the individuals propelling your business and organization forward. To attain the highest levels of patient and customer satisfaction, it is imperative for organizations to prioritize and maintain the utmost satisfaction among their workforce and providers.

What do you enjoy most about working with ProCARE?

The most fulfilling aspect of working with ProCARE goes beyond witnessing the positive impact our solution has on customers; it extends to the positive influence our company has on the lives of our internal team members. Our infectious passion, empathy, and unwavering dedication to the CARE Culture resonate throughout the organization.

What is a key element that is often overlooked in provider comp management?

Compensation management presents a substantial operational and manual challenge, causing many organizations to lack the bandwidth and luxury to contemplate the broader picture. Processes such as modeling and optimizing compensation plans and components are crucial for the evolution of compensation programs but are frequently overlooked. Nonetheless, automating the current state of compensation is the key to realizing the bigger picture through the automate-optimize-evolve flywheel.

How is ProCARE different from other compensation automation solutions?

Our clients are increasingly leveraging our strategic services business line in tandem with our technology solution. Beyond merely implementing and delivering software for provider incentive compensation management, we offer comprehensive guidance and strategic insight.

Our strategy consultants possess in-depth knowledge of the technology, providing clients with a distinctive perspective on compensation management. This not only streamlines the implementation process but also accelerates clients’ return on investment.

The versatility of our proprietary rules engine, meticulously crafted from the ground up, enables the management of any compensation model, arrangement, or business logic encountered. Our approach to compensation reflects a commitment to efficiency and innovative problem-solving.

Effective problem-solving begins with conceptualizing all encountered components and breaking them down into different layers of abstraction. By developing a methodology where each layer addresses specific components, we empower ourselves to solve any presented problem efficiently.

What is something about you that most people don’t know?

In my late forties, sporting a full-on dad-bod, many may be surprised to learn that I have a history as a competitive swimmer and triathlete. I participated in numerous triathlons, ranging from sprint races to a full Ironman.

How do you de-stress/relax after work?

Typically, I engage in something active. This might involve a rowing session using my indoor rower, or a cycling session, whether outdoors or in a spin studio. If I decide to unwind in front of the TV, it’s usually reserved for occasions when I have the time to binge-watch a Netflix show.

What is your favorite travel destination or vacation?

I’m drawn to destinations with a tropical or subtropical vibe, and Bali definitely tops my list as one of my go-to getaways. I’ve visited twice, finding it the perfect place to unwind and relax. Bali offers everything you could ask for – wonderful sunny weather, fantastic beaches, delicious food, and friendly locals.

If you could spend your time doing one thing for the rest of your life, what would it be?

My ultimate goal is to start and raise a family. I first want to accomplish all the things I’ve set out to do – continue pursuing ventures, including starting and launching a company. In addition to focusing on raising a family, I would love to help other tech entrepreneurs succeed in their endeavors by providing guidance and economic and operations support of their ventures.

Are you interested in joining Jack as a part of the inclusive and inspiring ProCARE team? Learn more here.


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ProCARE partnered with a leading cancer treatment center to reduce compensation errors and overhead and improve provider trust.

ProCARE understands the business of compensation. They were our guides for building a platform for today and for the future.”

– Mat Hanley,
   VP of Finance

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